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Platform Business Models
Real estate crowdfunding platforms operate under different business models, each with its own advantages and considerations for investors.
Direct-to-Investor Platforms
Platforms that connect investors directly with real estate opportunities.
- Individual property selection
- Greater transparency
- Higher minimums typically
- Examples: CrowdStreet, RealtyMogul (deals)
Fund-Based Platforms
Platforms that pool investor capital into diversified funds.
- Built-in diversification
- Professional management
- Lower minimums typically
- Examples: Fundrise, DiversyFund
Key Takeaway
"Platform structure determines what you're really investing in — a fund, a loan, or a deal."