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Platform Business Models

Understanding Different Platform Structures

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Platform Business Models

Real estate crowdfunding platforms operate under different business models, each with its own advantages and considerations for investors.

Direct-to-Investor Platforms

Platforms that connect investors directly with real estate opportunities.

  • Individual property selection
  • Greater transparency
  • Higher minimums typically
  • Examples: CrowdStreet, RealtyMogul (deals)

Fund-Based Platforms

Platforms that pool investor capital into diversified funds.

  • Built-in diversification
  • Professional management
  • Lower minimums typically
  • Examples: Fundrise, DiversyFund

Key Takeaway

"Platform structure determines what you're really investing in — a fund, a loan, or a deal."